Strengthening electrification and the business structure
At a press conference held in Tokyo, Japan, on November 29, 2023, Honda Motor Co., Ltd. presented its ambitious initiatives for the electric motorcycle business. The company, represented by Katsushi Inoue, Senior Managing Executive Officer, and Daiki Mihara, Head of the Electrification Business Development Unit, outlined a strategic plan to accelerate the electrification of motorcycles and strengthen its business structure.
Global goals for 2030
Honda has revised upwards its ambitious global annual electric motorcycle sales target for 2030, setting a new target of 4 million units. This adjustment, which adds 500,000 units to the target announced in 2022, reflects the company’s commitment to popularizing electric motorcycles.
The company plans to launch 30 electric models worldwide by 2030, marking a significant expansion of its product portfolio in this segment. This strategy seeks not only to meet the growing demand for electric vehicles, but also to lead the industry in innovation and model diversity.
Cost reduction and increased profitability
Honda is committed to driving cost reduction initiatives with the ambitious goal of reducing the current cost of electric motorcycles by 50%. This measure will not only make electric vehicles more affordable for consumers, but will also strengthen Honda’s competitive position in the market.
To support these initiatives, the company plans a substantial investment of 100 billion yen in the period from 2021 to 2025. In addition, an additional investment of 400 billion yen has been announced for the period from 2026 to 2030, totaling an investment of 500 billion yen over the decade. These funds will be used to improve production infrastructure and global capacity, thus ensuring an effective transition to electrification.
Innovation in manufacturing and connectivity
Leveraging its experience in the development of internal combustion motorcycles, Honda seeks to further advance the manufacture of motorcycles with electrification. The modularization of the platform, which allows the separation of the battery, the power unit and the chassis, will allow greater efficiency in production and a wide range of model variations.
Connectivity will be an integral part of the driving experience with Honda. Advanced connectivity is expected to enable post-purchase software updates, including the addition of new features, using technologies such as OTA (over the air).
New customer contact points
To improve customer convenience, Honda will implement online sales that will allow customers to purchase motorcycles without visiting a physical dealership. In addition, the company will establish “Experience Centers” in major cities in India, ASEAN and other countries, where customers can immerse themselves and experience the value that Honda seeks to offer through its electric motorcycles.
Future perspectives and closure
With the vision of becoming “The Power of Dreams” for more people, Honda is determined to be the driving force that propels people and society forward. These initiatives are expected to position Honda as a leader in the electric motorcycle business, providing a wide range of innovative and sustainable options for consumers. Keep your expectations high for the exciting electric motorcycles that Honda will deliver in the coming years. The future of electric mobility has arrived with Honda!